German Football Ambassador awards presented at the German Foreign Office

May 19, 2017

Football ambassadors shape Germany’s image all over the world. German footballers and trainers actively bridge borders. Yesterday, there was an award ceremony for the winners of the "German Football Ambassador".

The fifth award ceremony for German Football Ambassador took place yesterday (16.05) at the Federal Foreign Office. The main award in the “coach” category went to Horst Kriete and the audience award in the “player” category went to Bastian Schweinsteiger. The honorary award went to Miroslav Klose.

German football gives us a good image

These awards are given to football coaches and players whose work in sports and society helps give Germany a good image. The awards come with prize money that must be used to fund social projects abroad. Through this initiative, 19 projects have already been funded throughout the world, from Nepal to Namibia, over the last few years.

Whether working as a national coach in Nigeria or a striker in Barcelona, German players and coaches are often the best-known German faces abroad. For more than fifty years, the Federal Foreign Office has been supporting the posting of football coaches to developing countries to harness the positive social effects of sport.

Award winner Horst Kriete

Football and development have been part of Horst Kriete's life for more than 35 years. In 1979, Kriete began his international career in Nigeria, where for three years he was in charge of coaching in the Nigerian football association. Since then, this native of Lower Saxony has had a very eventful life and helped shape the face of football all over the world. He has been posted to more than 50 countries. The most important thing for Kriete was always the sport itself and the lasting social changes that football can bring with it. On behalf of FIFA and the DFB, he ran training courses for coaches and took on various advisory jobs. From 2004 to 2009, Kriete worked for the Chinese football association, where he restructured the youth and coach training programmes and made a huge contribution to the sport and cultural exchanges between Germany and China. This former DFB chief trainer also worked for more than six years in total in South Africa, running international coach training programmes.

© 1995-2017 Federal Foreign Office

German Football Ambassador awards presented at the German Foreign Office

German Football Ambassador awards presented at the German Foreign Office